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What is Communications mix and its role in Marketing of a product?
CHAPTER 1 - IMC RESOURCE CENTRE
MARKETING COMMUNICATION MIX
![PDF] Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/b5d429dd6913c067eeb741d6b268e8d71cb14977/4-Figure1-1.png "PDF] Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs | Semantic Scholar")
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Marketing Theories – The Communications Mix
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Chapter 2 - Marketing Communication Mix - Super Heuristics
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