![Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/10/10/1412931129167/d69aaa7f-ae9e-437b-8017-1cfb74654abc-1024x768.jpeg?width=700&quality=85&auto=format&fit=max&s=599ce15a04b9f65bf8a1cadfb9a93b2d)
Greenpeace: how our campaign ended the Lego-Shell partnership | Voluntary Sector Network | The Guardian
Lego will end its partnership with Shell that dates back to the 1960s after coming under sustained pressure from Greenpeace - Climate Action
![VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / Twitter VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / Twitter](https://pbs.twimg.com/media/BziOrYCIcAAP7YL.jpg:large)
VICE News on Twitter: "Lego has ended its 50 year-old partnership with Shell after Greenpeace's video goes viral: http://t.co/pJkzsoT5WM http://t.co/30nwpBdgOG" / Twitter
![An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest An Analysis of LEGO's Response to an Attack on its Partnership with Royal Dutch Shell - JournalQuest](http://www.inquiriesjournal.com/article-images/j3/i79/a1474407751/2a9ea6.jpg)