![ALKMAAR - AZ fans celebrate the victory during the Dutch Eredivisie play-offs final match between AZ Alkmaar and Vitesse at the AFAS stadium on May 29, 2022 in Alkmaar, Netherlands. ANP ED ALKMAAR - AZ fans celebrate the victory during the Dutch Eredivisie play-offs final match between AZ Alkmaar and Vitesse at the AFAS stadium on May 29, 2022 in Alkmaar, Netherlands. ANP ED](https://l450v.alamy.com/450v/2j9c48r/alkmaar-az-fans-celebrate-victory-during-the-dutch-eredivisie-play-offs-match-between-az-alkmaar-and-sc-heerenveen-at-the-afas-stadium-on-may-22-2022-in-alkmaar-netherlands-anp-ed-of-the-pol-2j9c48r.jpg)
ALKMAAR - AZ fans celebrate the victory during the Dutch Eredivisie play-offs final match between AZ Alkmaar and Vitesse at the AFAS stadium on May 29, 2022 in Alkmaar, Netherlands. ANP ED
![AZ players celebrate in front of their fans after winning the Dutch Cup final between PSV Eindhoven and AZ Alkmaar at De Kuip on May 9, 2013 in Rotterdam, Netherlands. - Sports Mole AZ players celebrate in front of their fans after winning the Dutch Cup final between PSV Eindhoven and AZ Alkmaar at De Kuip on May 9, 2013 in Rotterdam, Netherlands. - Sports Mole](https://sm.imgix.net/15/42/az-alkmaar-fans.jpg?w=640&h=480&auto=compress,format&fit=clip)
AZ players celebrate in front of their fans after winning the Dutch Cup final between PSV Eindhoven and AZ Alkmaar at De Kuip on May 9, 2013 in Rotterdam, Netherlands. - Sports Mole
AZ Alkmaar boss Pascal Jansen on his 'tremendous respect' for Dundee United fans after special Tannadice
![Alkmaar is beducht voor Apollon-fans en neemt strenge maatregelen rond de Europese wedstrijd van AZ. 'Ze staan er om bekend de confrontatie met supporters van de tegenpartij niet te schuwen' | Noordhollandsdagblad Alkmaar is beducht voor Apollon-fans en neemt strenge maatregelen rond de Europese wedstrijd van AZ. 'Ze staan er om bekend de confrontatie met supporters van de tegenpartij niet te schuwen' | Noordhollandsdagblad](https://img.noordhollandsdagblad.nl/5lkhioO7ReF3yeOkqDHwBZQ3Sj4=/960x640/smart/https%3A%2F%2Fcdn-kiosk-api.telegraaf.nl%2F6a1f7908-44f3-11ed-a7d2-0257d57b707f.jpg)
Alkmaar is beducht voor Apollon-fans en neemt strenge maatregelen rond de Europese wedstrijd van AZ. 'Ze staan er om bekend de confrontatie met supporters van de tegenpartij niet te schuwen' | Noordhollandsdagblad
![ALKMAAR - Fans of AZ celebrate the 3-0 during the Dutch Eredivisie play-offs final match between AZ Alkmaar and Vitesse at the AFAS stadium on May 29, 2022 in Alkmaar, Netherlands. ANP ALKMAAR - Fans of AZ celebrate the 3-0 during the Dutch Eredivisie play-offs final match between AZ Alkmaar and Vitesse at the AFAS stadium on May 29, 2022 in Alkmaar, Netherlands. ANP](https://c8.alamy.com/comp/2JAACFM/alkmaar-fans-of-az-celebrate-the-3-0-during-the-dutch-eredivisie-play-offs-final-match-between-az-alkmaar-and-vitesse-at-the-afas-stadium-on-may-29-2022-in-alkmaar-netherlands-anp-ed-of-the-pol-2JAACFM.jpg)
ALKMAAR - Fans of AZ celebrate the 3-0 during the Dutch Eredivisie play-offs final match between AZ Alkmaar and Vitesse at the AFAS stadium on May 29, 2022 in Alkmaar, Netherlands. ANP
![Case Study: How AZ turned the annual decline in season memberships around in just one summer - Fan Engagement Consultancy Case Study: How AZ turned the annual decline in season memberships around in just one summer - Fan Engagement Consultancy](https://fanengagement.nl/wp-content/uploads/2016/05/0.jpg)
Case Study: How AZ turned the annual decline in season memberships around in just one summer - Fan Engagement Consultancy
![Manchester United fans make their feelings known at AZ Alkmaar - Samuel Luckhurst - Manchester Evening News Manchester United fans make their feelings known at AZ Alkmaar - Samuel Luckhurst - Manchester Evening News](https://i2-prod.manchestereveningnews.co.uk/incoming/article17028579.ece/ALTERNATES/s615/0_JS194815985.jpg)
Manchester United fans make their feelings known at AZ Alkmaar - Samuel Luckhurst - Manchester Evening News
![تويتر \ Match of the Day على تويتر: "AZ Alkmaar fans are up for this one! #UEL #bbcfootball https://t.co/4LWAADe9RQ https://t.co/UULaUxlMwC" تويتر \ Match of the Day على تويتر: "AZ Alkmaar fans are up for this one! #UEL #bbcfootball https://t.co/4LWAADe9RQ https://t.co/UULaUxlMwC"](https://pbs.twimg.com/media/EF-FQIRX0AAGoeI.jpg)
تويتر \ Match of the Day على تويتر: "AZ Alkmaar fans are up for this one! #UEL #bbcfootball https://t.co/4LWAADe9RQ https://t.co/UULaUxlMwC"
![Celtic kids tickets for AZ Alkmaar available for £1 as fan groups applaud club response to prices protest banner - Glasgow Live Celtic kids tickets for AZ Alkmaar available for £1 as fan groups applaud club response to prices protest banner - Glasgow Live](https://i2-prod.glasgowlive.co.uk/incoming/article21312801.ece/ALTERNATES/s1200c/0_UEFA-Europa-League-Celtic-vs-Jablonecjpg-fans.jpg)